GiGiHow Culture Forms Like Addiction and Teamwork Happens In-Between the WorkA third of my team was in Austin last week, shooting F1 stuff. To be clear, I absolutely tried to wheedle my way there (and to the Mexico…Oct 22Oct 22
GiGiYour Product Is Your Brand. And It’s a New (Old) Era of Marketing.It was my first chilly autumn evening as a New Yorker and I’d wrangled myself an invitation to the illustrious Hudson Union Society to…Jul 3Jul 3
GiGiWhy the Chief Comms Officer May Be the Strongest Advocate for CreativityAs those of us who work in commercial creativity head into Cannes and wrap up awards season, once again in North America we are debating…Jun 3Jun 3
GiGiHow I Became StupidThis morning I received a text message on my Pixel device from Google’s AI product saying, “Hi I’m Gemini and I can chat with you about…Apr 27Apr 27
GiGiA Pro-Community Approach to AI in Commercial CreativityIt seems like a weekly occurrence that I’m on the phone with legal and my production team to sort through the ins and outs of synthetic…Mar 30Mar 30
GiGiTaking Advantage of a Loyalty LapseAnger, confusion, declarations of a break-up. Delta was the latest company to ruffle the feathers of frequent travelers and credit card…Sep 24, 20231Sep 24, 20231
GiGiIdeas Have an AftertasteComedian and one-time adland copywriter, Jim Gaffigan says that comedy leaves an aftertaste.Aug 10, 2023Aug 10, 2023
GiGiMy Team is Always the Best Team (And Yours Can Be, Too)I was recently looking back at old team photos from holiday parties and summer outings, in building lobbies, buses, or bars after pitches…Jul 26, 20231Jul 26, 20231
GiGiWhat to do When Your Creative Team Just Doesn’t Get ItYou’re not receiving great work from your teams or agencies. You feel like they’re not getting your ask or your brand. The RFP process is…Jul 21, 2023Jul 21, 2023
GiGiA Strong Business in Search of Its SoulIt was the best briefing I’d been in. A CPG company, with scores of MBA grads on the team, clicking through a deck that charted the…Jun 1, 2023Jun 1, 2023
