GiGi is in the business of creativity: Transforming complex problems into irresistibly simple ideas designed to catch on. Understanding that data will win an argument, but creativity will solve a problem, GiGi cultivates the conditions for creative excellence in any organization or team. She intrinsically integrates her foundational background in human behavior and cultural insights, applying it through media intelligence, to orchestrate influence and attention for some of the world's fastest-growing and most storied brands.