GiGiHow I Became StupidThis morning I received a text message on my Pixel device from Google’s AI product saying, “Hi I’m Gemini and I can chat with you about…3 min read·2 hours ago----
GiGiA Pro-Community Approach to AI in Commercial CreativityIt seems like a weekly occurrence that I’m on the phone with legal and my production team to sort through the ins and outs of synthetic…3 min read·Mar 30, 2024----
GiGiTaking Advantage of a Loyalty LapseAnger, confusion, declarations of a break-up. Delta was the latest company to ruffle the feathers of frequent travelers and credit card…3 min read·Sep 24, 2023--1--1
GiGiIdeas Have an AftertasteComedian and one-time adland copywriter, Jim Gaffigan says that comedy leaves an aftertaste.5 min read·Aug 10, 2023----
GiGiMy Team is Always the Best Team (And Yours Can Be, Too)I was recently looking back at old team photos from holiday parties and summer outings, in building lobbies, buses, or bars after pitches…6 min read·Jul 26, 2023--1--1
GiGiWhat to do When Your Creative Team Just Doesn’t Get ItYou’re not receiving great work from your teams or agencies. You feel like they’re not getting your ask or your brand. The RFP process is…7 min read·Jul 21, 2023----
GiGiA Strong Business in Search of Its SoulIt was the best briefing I’d been in. A CPG company, with scores of MBA grads on the team, clicking through a deck that charted the…5 min read·Jun 1, 2023----
GiGiI Love That for You: Why eBay and Etsy should be dominating live shopping and the future of…If you aren’t familiar with live shopping, think: QVC for this generation.3 min read·May 11, 2023----
GiGiHoping for Protest at Tonight’s Met GalaHaving just thumbed through some of this year’s Met Gala arrivals pics, I have a feeling this year will go down as one of the best (perhaps…4 min read·May 2, 2023----
GiGiSwitching Lanes While Staying PutLast month, after 15+ years in strategy (account planning, digital strategy, content and audience strategy), I made a professional shift to…5 min read·Aug 8, 2021----